Reckon Branding is a boutique creative-led branding agency where I worked as an Art Director for four years. In addition to my client-facing work, I designed for many internal initiatives, assisted the agency in their rebrand, helped wireframe the new website, art directed our agency and team photoshoots, and handled their complete social media presence post-rebrand — strategy, concepts, design, illustration, photography, copy, scheduling, analytics, reporting, engagement, and social listening.
An alternate identity concept for the agency’s rebrand efforts. This was not the final direction chosen, but the suggested color palettes, typefaces, halftone and overlay textural elements, graphic treatments, and swag items were picked up.
Every year, we planned a new “token of appreciation” for clients during the holidays. For 2021, I led the creative and brainstormed themes, mediums, and visuals. I landed on a theme of gratitude and kindness to be sent out the week of Thanksgiving, and sourced local vendors for sweets and honey-based products to match the theme. In the end, I created a gift box set and collaborated with other designers to develop buttons, stickers, postcards, cookies, honey and beeswax lip balm.
Art In The Treehouse was a community engagement event which I helped concept, plan, and brand. The event was created to invite clients and friends and family to visit our office and contribute to a group art show. The branding was a break from the agency’s look, and had more creative freedom to incorporate a new color palette, visual elements, and collateral ideas. Featured here is the branding, program guide, social posts, and email design.
I led the creative for 2019’s Holiday initiative by proposing a Year-In-Review landing page. I concepted different measurable facts throughout the year, and wireframed out a page where I could section off each fact and add animation.